CASE STUDY

Real Estate Development

Mission:

To build political and public support, against more familiar and better-positioned competitors, for more than $1 billion in economic development projects and create a platform for marketing campaigns to follow.

Stakeholders:

Local and state elected officials, economic development officials, regulators, business and civic leaders, neighbors adjacent to the development zones.

Strategy:

Create a civic brand identity, foster familiarity and personal connections with key company leaders, build trust through transparency media relations, and advocacy through community outreach.

Results:

Client came from behind to be awarded multiple projects with significant community support and strong local government and civic relationships. Established them as a recognized business and civic brand, without the aid of advertising.